#562 How Search Demand Has Changed in 2020: Interview with Sophie Moule

THIS IS A SPONSORED EPISODE IN COLLABORATION WITH PI DATAMETRICS:
https://www.pi-datametrics.com/


In today's episode we're joined by Sophie Moule, Head of
Marketing at Pi Datametrics.


Sophie joins us to share a wealth of key insights from Pi
Datametrics' report 'How Search Demand Has Changed in
2020'. You don't need the report to follow along during
the episode, but if you do fancy following along and want access
to the full, free 72-page report, you can download it here:
https://www.pi-datametrics.com/market-analysis-reports/search-demand/


In this report, you'll discover:





Which categories are growing due to Covid-19?

The most searched terms throughout 2020

The highest growth terms throughout 2020

Who are the top players across the categories

What did we ask about the most searched terms?

The most searched brand names






The report features search insights across the following
categories (those in bold are the categories we selected for
discussion in this episode!):





Health & household


Fitness equipment & classes


Home & garden


Things to do at home

Sportswear & loungewear

Food & drink


Electricals

E-learning

Online gambling

Communication






Listen To The Episode To learn:





What has been the most searched fitness product during the
pandemic?

How can fitness instructors and establishments convert more
customers at this time?

What has been the most searched home & garden product
during the pandemic? (Surprising result!)

Why now might be the best time to launch a new board game

Why Christmas is going to look very different for retailers
in 2020

Why you might need to invest more time on content that
focuses on product or service comparisons

The importance of influencer marketing and content
collaborations at this time

+ much more!






Useful Timestamps For This Episode:


0:00-05:45 Introduction to Sophie, Pi Datametrics and the
report

05:45 How and why the report was created

15:30 How to get the most from this report

20:40 Fitness equipment and classes category insights and
discussion

42:20 Home and garden category insights and discussion

53:00 Things to do at home category insights and discussion

62:50 Electricals category insights and discussion

77:15 Additional report insights provided by Sophie






Connect with Sophie/Pi Datametrics:


https://www.pi-datametrics.com/

https://www.pi-datametrics.com/market-analysis-reports/

https://twitter.com/PiDatametrics

https://www.linkedin.com/company/pi-datametrics/

https://www.instagram.com/pidatametrics/?hl=en

https://www.linkedin.com/in/sophie-moule-64470542/



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