#564 Surfacing Your Brand’s Story: Interview with Melanie Deziel

l love copywriting. I love storytelling. There's nothing better
in marketing than the wondrous moments where an individual or a
company can turn their ambition, mission or vision into messaging
that immediately helps you understand their story.


I also know that it can be a really complex process. For some,
the process of turning their goals into stories is natural and
joyful and for others it's a painstaking source of frustration.
There are also grey areas, such large corporations bursting with
stories to tell but shackled by their own corporate governance.


Today's episode is about how to surface your brand's story and
joining me for this conversation was Melanie Deziel, Chief
Content Officer at Storyfuel. Melanie empowers brands of all
backgrounds to tell better stories and is the author of the book
'The Content Fuel Framework' which is designed to help you
generate unlimited story ideas!


In this episode we discuss:





How to approach telling your story for the first time

Questions you can ask of yourself and others to uncover
interesting stories

How to keep your brand story consistent

How storytelling is developing






CONNECT WITH MELANIE /STORYFUEL:


https://www.storyfuel.co/

https://www.linkedin.com/in/melaniedeziel

https://www.instagram.com/meldeziel/

https://twitter.com/storyfuel_co

https://twitter.com/mdeziel

https://www.instagram.com/meldeziel/






ALSO MENTIONED ON THIS EPISODE:


https://annhandley.com/newsletter/

https://twitter.com/mkobach


https://www.amazon.co.uk/Exactly-What-Say-Influence-Impact-ebook/dp/B073SF65ZZ






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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