#573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com

I had no idea before this episode that 'egaming' used to be the
name that PR departments gave to 'gambling'. How things have
changed! Or have they...


In my experience, the gambling world has often felt isolated from
the rest of the marketing industry. I've never really been too
sure why that is. Maybe it has something to do with legacy and
lifestyle associated with gambling? Perhaps it simply has
something to do with geography and the tax havens from which
several gambling companies operate? Could it simply be that the
marketers in this space choose to keep a low profile?


I've always known that marketers in the gambling industry have to
play by a different set of rules. They are under much greater
scrutiny and have in-game limitations than most marketers. I feel
like there's a lot we can learn from marketers in gambling about
strategic prioritisation, user behaviour and resourcefulness.


That's why I was so pleased to get to spend time with Fintan
Costello, Managing Director of Finder Media and bonusfinder.com


In today's episode we discuss:





The process of building an online gambling company in the US

Challenges marketers in gambling face when working with the
world's leading technology companies

How the esports and gaming sectors have adopted gambling
techniques

Lessons in user behaviour and user experience from the
gambling sector that all marketer can apply to their companies






CONNECT WITH FINTAN/bonusfinder.com


https://www.bonusfinder.com/

https://twitter.com/fintancostello

https://www.linkedin.com/in/fintancostello/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






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https://www.sitevisibility.co.uk/

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