#574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady

This week we welcome to the podcast Janene Liston, a.k.a The
Pricing Lady. Janene discovered her passion for pricing after an
early career that saw her as an engineer, before venturing into
marketing and product management.


Since 2014 Janene has been working independently as 'The Pricing
Lady', supporting small business in Europe become more confident
in their pricing.


In this episode she shares some of her most important pricing
lessons with our listeners.


In today's episode we discuss:





Why price is only important in the context of value

Avoiding the trap of pricing based on your competition

How to respond when a client or prospect says 'that's too
expensive'

Why you should avoid using the word 'costs' in pitches and
the better alternatives

The importance of tiered pricing and how it can help frame
your value and move your prospect towards making a decision

How reframing rejections and objections may help you overcome
fear during pitches

How meditation and mindfulness can support improved
confidence in pricing and negotiation






CONNECT WITH JANENE THE PRICING LADY:





https://janeneliston.com/

https://www.linkedin.com/in/thepricinglady/

https://www.facebook.com/thepricinglady/

https://twitter.com/thepricinglady

https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog






REFERENCED ON THIS EPISODE:





Book: How To Build Your Creative Career by Russell Nohelty:
https://amzn.to/3oQOojs

Podcast: The Advertising Hour - Selling Out with USA Today
Best-Selling Science-Fiction &
Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty

Article: Pricing Experiments You Might Not Know But Can Learn
From
https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/

The Handy Brain Method from Dan Siegel
https://www.youtube.com/watch?v=gm9CIJ74Oxw






CONNECT WITH SCOTT:





scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:





https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility



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