#579 Applications of AI in Marketing with Kasia Borowska, Managing Director of Brainpool AI

In this week's episode, we're joined by Kasia Borowska, Managing
Director at Brainpool AI.


Brainpool is an artificial intelligence consultancy specialising
in developing bespoke AI solutions for business.


They use their researchers creating cutting-edge AI algorithms
and to develop and implement bespoke AI solutions for businesses.


Kasia comes from a background that includes mathematics,
cognitive science and marketing and joins us today to discuss
applications of AI in marketing.


In this episode we discuss:


The difference between AI and ML

The pros and cons of using AI for personalisation

How AI is being used in the space of content production

Why PPC might be the channel most impacted by AI in the
future

Kasia's hopes for the application of AI in marketing in the
future






CONNECT WITH KASIA / Brainpool AI


https://brainpool.ai/

https://www.linkedin.com/company/brainpool-ltd/

https://twitter.com/brainpoolai

https://www.facebook.com/brainpoolai/

https://www.linkedin.com/in/kasia-borowska-79a82147/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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