#592 AI/ML Developments in Paid Media with Frederick Vallaeys, CEO of Optmyzr

In this episode, we're joined by Frederick Vallaeys, CEO of
Optmyzr.


Frederick worked at Google between 2002 and 2012, helping to
build some of the key Google Ads features and functionality that
we all use today. Notably, between 2007 and 2012, Fred was the
first Google AdWords evangelist, helping to promote Google
AdWords as well as playing a vital role in developing Google Ads
to serve advertiser needs.


In 2013, Frederick founded Optmyzr, a PPC SaaS company that's
driven by machine learning and artificial intelligence and aims
to empower PPC professionals to eliminate barriers in their
search marketing programs.


 


In this episode we discuss:





Frederick's journey from Chief Adwords Evangelist at Google
to introducing paid media software products as CEO of Optymyzr

The pros and cons of AI/ML advancements in paid media

Potential career paths for the modern paid media marketer,
and the difference between PPC Doctors, Pilots and Teachers

Are PPC SaaS companies like Optmyzr at risk of Google putting
them out of business?

The key differences between automated and smart bidding
features



 


Referenced on this episode:





PPC Chat on Twitter: https://officialppcchat.com/

PPC Town Hall:
https://www.optmyzr.com/information/ppctownhall/about/

StreamYard: https://streamyard.com/

Fred's book, Digital Marketing in an AI World:
https://amzn.to/3t7kqsQ



 


CONNECT WITH FREDERICK / OPTMYZR


https://www.optmyzr.com/

https://twitter.com/siliconvallaeys



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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