#593 The Reality of Word-of-Mouth Marketing with Brenna Loury, Head of Marketing at Doist

Organisation and productivity app Todoist has grown from 5
million users to 25+ million users over the last ~6 years, all
without spending a penny on paid advertising. Brenna Loury, Head
of Marketing at parent company Doist, has been on this journey
with Doist since 2012 and joins us to share some of her key
insights into Doist's success and provides insight into what
really happens behind the scenes to create word-of-mouth
marketing.


 


In this episode we discuss:





Todoist's growth story, notably key factors that helped grow
Todoist from 5 million users to 25 million users over the last ~6
years

Brenna's personal growth story and personal marketing lessons
she's learned along the way

How Doist serves a user base of 25 million+ customers with a
marketing team of 6 people

Why it's important to let go of some of your Lego

The benefits of focusing on your gut instincts instead of the
competition

The cultural marketing benefits of in-housing vs using
agencies

How to remain creative as a remote-first company

What is the asynchronous community?






Referenced on this episode:


Crossing The Chasm:
https://www.amazon.co.uk/dp/B000FC119W/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1






CONNECT WITH BRENNA / DOIST


Brenna on Twitter: https://twitter.com/brennakL

Doist: https://doist.com/

Todoist: https://todoist.com/

Twist: https://www.twist.com/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

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http://instagram.com/sitevisibility






For all show ideas, guest recommendations and feedback email
marketing@sitevisibility.com


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