#616 How To Apply The 80/20 Rule To Google Ads Management w/ Sam Watt, CEO of Watt Advertising

In this episode we're joined by Sam Watt, CEO of Watt
Advertising. Sam is an engineer by education, a former partner of
the 'Successful Dropout' podcast and more recently has been on a
journey in growing Google Ads agency, Watt Advertising.


In this episode we discuss:


The skills and experience from previous roles that Sam
applied to Google Ads learning in the early stages of Watt
Advertising

How Sam applied the 80/20 rule to his learning of Google Ads

What makes an ideal paid media client for a marketer?

The importance of paid media reporting in context of a
trusting client/agency relationship

How the team at Watt Advertising has adopted TikTok as a
platform through which to experiment, build trust and practice
creativity

How to apply the 80/20 rule to Google Ads budget management



 


Referenced in this episode:


[Book] The Ultimate Guide to Google Ads by Perry Marshall,
Mike Rhodes & Bryan Todd: https://amzn.to/3sMv0q8

[Book] The One Thing by Gary Keller: https://amzn.to/3Dmtnoc

[Podcast] Successful Dropout:
https://podcasts.apple.com/us/podcast/successful-dropout/id1128905590

[Podcast] Tim Ferriss & Gary Keller:
https://tim.blog/2019/12/12/gary-keller/



 


CONNECT WITH SAM/WATT ADVERTISING:


https://wattadvertising.com/

https://www.linkedin.com/company/watt-advertising/

https://www.tiktok.com/@wattadvertising






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






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