#623 Why It's Time to Think Differently About Branding w/ Stan Bernard, President of Bernard Associates

In today's episode we're joined by Stan Bernard, President of
Bernard Associates and author of the newly released book, 'Brand
Don't Win: How Transcenders Change the Game', available 12th
October 2021.


In this episode, you'll learn:


 


How businesses can learn from transcender sports teams and
vice versa

What has changed in marketing that means branding alone is no
longer as effective as it once was?

The paradigm shift of elected advocacy to selected advocacy

The important role that influencer marketing plays in Stan's
transcender system vs traditionalist systems of marketing

Understanding how to apply 'Campaign Agendas' to your
business, inspired by political campaigning

Peloton's success in creating a cult-like following of
'advengelicals'

How Starbucks became and continue to be a transcender
business without necessarily having the best coffee

The role of Trump's 2016 'Make America Great Again' caps
played in his campaign agenda



 


Referenced on this episode:


[Book] Brands Don't Win, by Stan Bernard:
https://brandsdontwin.com/ & Amazon: https://amzn.to/3axlaQC



 


CONNECT WITH STAN/BERNARD ASSOCIATES:


https://brandsdontwin.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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