#626 The Do’s and Absolute Don’ts of Building a Business on Amazon w/ Carolyn Lowe, CEO & Co-Founder of ROI Swift

In this episode we're joined by ROI Swift CEO & Co-Founder,
Carolyn Lowe. Carolyn recently released the book, 'Business
Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with
Dell, Costco, Amazon, and Multiple Start-ups'. We take the key
themes from the book and apply them to growing Amazon based
businesses.


In this episode, you'll learn:





The pros and cons for agency marketers in helping emerging
brands to grow

If it's possible to build a brand on Amazon?

The marketing features of Amazon that you can't get anywhere
else

Carolyn's tips for enhancing product listing pages

The importance of creating product videos for Amazon

How to avoid being suspended for review manipulation

How Amazon's 'Subscribe & Save' subscriptions impact your
customer retention






Referenced on this episode:


https://sku.is/

https://www.techstars.com/

https://www.capitalfactory.com/

Carolyn's book, 'Business Growth Do's and Absolute Don'ts' on
Amazon UK: https://amzn.to/2ZUKmyR and Amazon US:
https://amzn.to/2Yc1Ndr






CONNECT WITH CAROLYN:


https://roiswift.com/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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