#649 Levelling Up Your Topic Clustering with Skyler Reeves, CEO of Ardent Growth

In this episode we're joined by Skyler Reeves, CEO of Ardent
Growth. Skyler has a background in computer science and has spent
many years applying the principles of graph theory to content
strategy, helping to build topic clustering software that's
central to the success of Ardent Growth.


 


In this episode, we discuss:


How Skyler's background in computer science shaped his
approach to topic clustering

What are the benefits of topic clustering?

What's the role of a content strategist with respect to topic
clustering?

The biggest obstacle when scaling content strategy

How to approach keyword research for emerging topics, trends
or new industries






Referenced on this episode:


https://blog.hubspot.com/marketing/topic-clusters-seo

https://superpath.co/

https://ahrefs.com



 


CONNECT WITH SKYLER:


https://www.linkedin.com/in/skylerreeves/

https://ardentgrowth.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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