#654 Tips for Influencer Marketing Success in the Fashion Industry w/ Alison Bringé, Chief Marketing Officer at Launchmetrics

In this episode we're joined by Alison Bringé, Chief Marketing
Officer at Launchmetrics. Alison is a fashion enthusiast, and
experienced marketer, with prior experience working with major
fashion organisations IMG Fashion and Net-a-Porter. In this
episode, Alison shares her influencer marketing tips for fashion,
luxury and beauty brands.


In the episode we discuss:


The story of how Launchmetrics worked with designer Negris
Lebrum to bring a branded collection to the runway at NYFW

How big data is influencing the fashion industry

What marketing metrics do fashion brands care about?

How important is traditional media placements for luxury
brands?

Using the 'voices' framework to drive a strategic approach to
your influencer marketing

How can luxury fashion brands successfully work with micro
influencers?

Why marketers should study Dior's approach to influencer
marketing

Why it can pay to provide influencers with unique experiences
instead of just fees






Referenced on this episode:


[Report] The State of Influencer Marketing 2020 by
Launchmetrics:
https://www.launchmetrics.com/resources/whitepapers/influencer-marketing-report-2020

How CMOs Can Set Better Strategies In The Digital Era:
https://www.forbes.com/sites/forbescommunicationscouncil/2022/05/10/how-cmos-can-set-better-strategies-in-the-digital-era/?sh=d4dc57552ff9

The Value Of Digital Transformation And Collaboration In
Fashion, Luxury And Beauty:
https://www.forbes.com/sites/forbescommunicationscouncil/2021/10/01/the-value-of-digital-transformation-and-collaboration-in-fashion-luxury-and-beauty/?sh=f4f6fd543cb0

What is Brand Performance and why is it so Important?:
https://www.launchmetrics.com/resources/blog/what-is-brand-performance






CONNECT WITH ALISON/LAUNCHMETRICS:


https://www.launchmetrics.com/

https://www.instagram.com/alisonbringe/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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