#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless

In this episode we're joined by James Scherer, VP of Growth at
Codeless. James joins us to discuss the importance of content
strategy, the difference between content strategy and content
production, and how to craft a content strategy that will deliver
sustained organic search performance.


In this episode we discuss:


The difference between content strategy and content tactics

The critical role of patience in content strategy

How to sell the value of content strategy

What elements make up a content strategy?

The 'pillar and post' approach to content strategy






Referenced on this episode:


https://moz.com/

https://ahrefs.com/

https://www.clearscope.io/

https://surferseo.com/

https://www.marketmuse.com/

https://hemingwayapp.com/






CONNECT WITH JAMES/CODELESS:


james@codeless.io

https://codeless.io/

https://www.linkedin.com/in/james-scherer-94709830/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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