#672 How To More Effectively Analyze Google Ads Performance w/ Jeff Greenfield, CEO @ Provalytics

In this episode we're joined by Jeff Greenfield, founder of
Provalytics. Jeff joins us to share his thoughts on how marketers
can more effectively measure Google Ads performance.


In the episode we discuss:





What really is forecasting in marketing?

Why do you need to look outside of Google Ads to find the
data you need to produce better advertising?

Is the AIDA marketing model still relevant?

What is incrementality?

The importance of upper-funnel marketing






REFERENCED ON THIS EPISODE:


[Book] Lemon by Orlando Wood: https://amzn.to/3tE70XF

[Book] Little Bets by Peter Sims: https://amzn.to/3tCsmVh






CONNECT WITH JEFF:


https://provalytics.com/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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