A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

In this episode we're joined by Brad Hoos, CEO of The Outloud
Group.


Brad joins us to discuss how to approach influencer marketing
strategically, as we cover:





The pressure of influence experience by creators

The parallels between business culture and influencer
storytelling

When is right time for a business to focus on influencer
marketing?

Do you need a dedicated influencer marketing manager to be
successful with influencer marketing?

Which markets are experiencing a saturation of influencer
marketing?

BS influencer marketing metrics to avoid






Reference on this podcast:


https://www.unmade.fm/

https://www.mural.co/

https://jamboard.google.com/






CONNECT WITH BRAD/THE OUTLOUD GROUP:


https://www.outloudgroup.com/

brad@outloudgroup.com






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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