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A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

A Strategic Approach to Influencer Marketing w/ Bradley Hoos, CEO at The Outloud Group

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40:57

In this episode we're joined by Brad Hoos, CEO of The Outloud
Group.


Brad joins us to discuss how to approach influencer marketing
strategically, as we cover:





The pressure of influence experience by creators

The parallels between business culture and influencer
storytelling

When is right time for a business to focus on influencer
marketing?

Do you need a dedicated influencer marketing manager to be
successful with influencer marketing?

Which markets are experiencing a saturation of influencer
marketing?

BS influencer marketing metrics to avoid






Reference on this podcast:


https://www.unmade.fm/

https://www.mural.co/

https://jamboard.google.com/






CONNECT WITH BRAD/THE OUTLOUD GROUP:


https://www.outloudgroup.com/

brad@outloudgroup.com






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd us to cover, please
send this to marketing@sitevisibility.com


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