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  4. #679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds
#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

#679 How Programmatic Advertising Works in a Privacy-Centric World w/ Zino Rost van Tonningen, CEO at TyrAds

Internet Marketing: Insider Tips and Advice for Online Marketing vor 3 Jahren
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In this episode we're joined by Zino Rost van Tonnigen, CEO at
TyRads. Zino joins us to discuss why he believes programmatic
advertising will become even more effective in a future of
cookieless marketing.


In this episode we discuss:





Why will programmatic be more effective in a cookieless
future?

What is the Google Privacy Sandbox?

How prioritizing first-party data-capture will give you a
competitive edge

Why is Google adopting cookieless marketing technolgy?

Why reward and loyalty apps might be about to experience a
boom in popularity






Reference on this podcast:





https://privacysandbox.com/

https://www.thetradedesk.com/






CONNECT WITH ZINO/TYRADS:


https://www.linkedin.com/in/rovato/

https://tyrads.com/






CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt






CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility






If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd like us to cover,
please send this info to marketing@sitevisibility.com


Hosted on Acast. See acast.com/privacy for more information.

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