#680 Bringing Better Choices to Shoppers on Amazon w/ Michael McPherson, Co-Founder of The Purpose Led

In this episode we're joined by Michael McPherson, Co-Founder of
The Purpose Led. Michael joins us to share his advice on how
businesses can build greater trust and credibility on Amazon.


 


In this episode we discuss:





What questions can you ask of prospects to best understand
their purpose?

What accreditations can help signify a businesses' commitment
to ecological issues?

The moral challenge for brands of being value-driven and
selling on Amazon

How can you sell on Amazon responsibly?

Can you build a purpose led brand from scratch on Amazon?






Referenced on this podcast:


https://ecologi.com/

https://www.bcorporation.net/

https://www.bonrawfoods.com/






CONNECT WITH MICHAEL/THE PURPOSE LED:


https://www.thepurposeled.com/



 


CONNECT WITH SCOTT:


scott.colenutt@sitevisibility.com

https://www.linkedin.com/in/scottcolenutt



 


CONNECT WITH SITEVISIBILITY:


https://www.sitevisibility.co.uk/

https://www.youtube.com/user/SiteVisibility

https://twitter.com/sitevisibility

https://www.facebook.com/SiteVisibility

http://instagram.com/sitevisibility



 


If you have feedback, you'd like to be a guest, you'd like to
recommend a guest or there are topics you'd like us to cover,
please send this info to marketing@sitevisibility.com


 


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