#710 How To Take Your Paid Social Advertising To The Next Level With Danielle Gipps & Carla Rovaris

In this episode we’re joined by Danielle Gipps & Carla
Rovaris for a deep-dive into the dynamic nature of paid social
advertising and its relevance in today's marketing landscape. We
discuss the significance of targeting customer behaviours, and
explore the innovative approaches brands can take in their
content creation and advertising campaigns to engage new
audiences. If you are looking for new strategies and ideas around
paid social, make sure you tune in!


In this episode:


08:10 Paid social ads - your invitation to new potential
customers.


12:45 Why it’s important to consider ad placement and design for
attention on different platforms.


14:11 Repurposing content, and reaching wider audiences through
video.


19:56 Ads create sense of belonging and story.


21:49 How and why analysing target customers for best engagement
is so important.


 


Resources mentioned in this episode:


Northbeam – weekly newsletter for platform data


Thinkbox – video specific data insights/events


 


 


More about our guests:


Danielle is the Agency Marketing Manager at Revenue Growth
Agency. An avid believer in the power of storytelling to helping
brands break through advertising noise, Danielle’s passion lies
in the relationship between consumer psychology, emotional
connection and creativity in crafting powerful marketing
campaigns.


 


Connect with Danielle here:


https://www.linkedin.com/in/danielle-gipps-7aa098110/


 


Carla is a marketeer with over 9 years’ experience in the field
of performance marketing. After leading the paid media activities
for entities such as Adidas, Reebok and Gucci, she helped found a
social enterprise dedicated to increasing diversity in the
digital performance industry. She now dedicates her time to her
entrepreneurial journey as founder of 3 companies.


 


Connect with Carla here:


https://www.linkedin.com/in/carla-rovaris-793831b6/


 


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


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comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.