#712 How Lead Generation With PPC Advertising Really Works With Ethan Lambert and Verónica Ruiz

Today we delve into the world of PPC and lead generation with our
expert guests, Veronica Ruiz and Ethan Lambert. We explore the
various strategies for using paid advertising to generate leads,
including the importance of storytelling, the impact of landing
page optimisation, and the effectiveness of different paid media
channels. If you want to stay ahead in the world of PPC for
generating leads, this is the episode for you.


In this episode:


06:02 Why some companies struggle to market products and seek
guidance.


09:54 Comparing paid social and search platforms – Bing vs Google


12:34 Why it’s important to optimise your landing page and/or
website


11:54 Paid search and social media: competition and value.


 


Resources mentioned in this episode:


Russell Brunson – Clickfunnels


Mike Rosa PPC expert


 


More about our guests:


 


Veronica is a seasoned Paid Media consultant, specializing in
managing Paid Search and Paid Social campaigns for diverse
international brands.


Connect with Veronica here:


https://www.linkedin.com/in/veronica-ruiz-morcillo-0a157114/


https://verorumor.com/


 


Ethan has experience within both the creative and paid search
domains; Having a track record of creating sales-led, ecommerce
campaigns which directly resulted in the growth of SME’s. Ethan
combines the analytical science of PPC with the creative of video
to influence consumer buying.


 


Connect with Ethan here:


https://www.linkedin.com/in/ethan-lambert/


https://darkhorse.co/


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.