podcast.de
Anmeldung
Anmeldung Registrierung
Auto Hell Dunkel
Erweiterte Suche
  1. Startseite
  2. Podcasts
  3. Internet Marketing: Insider Tips and Advice for Online Marketing Podcast
  4. #715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall
#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

Internet Marketing: Insider Tips and Advice for Online Marketing vor 2 Jahren
Zu Sammlung hinzufügen

Du hast noch keine Sammlungen.
Herunterladen (rechte Maustaste) Teilen Fundstellen Kommentare
0:00
25:50
In today's episode of the Internet Marketing Podcast, our
conversation covers the interconnection between branding and
organic marketing; the role of social media in brand ownership,
and the significance of authenticity in storytelling. We also
delve into thought leadership and explore some practical ways
organisations can engage and use it to create valuable online
content. Our experts this week are Annika Haataja & Kineta
Kelsall, both SEO experts with a passion for brand driven
content. If you’re looking for practical tips on how to use
thought leadership to strengthen your brand, this episode is for
you.

In this episode:

06:30 Identifying brand gatekeepers, integrated strategy and
maintaining brand messaging consistency.

07:45 How does social media fit into brand ownership and
responsibility?

13:00 Discussing leadership and thought leadership in
organizations.

16:44 Thought leadership in business can come from anyone, not
just CEOs. Incentive programs can help boost employee advocacy.

19:22 Encouragement to explore new ideas and resources.

 

Resources mentioned in this episode:

How to build a story brand by Donald Miller

https://www2.deloitte.com

 

 

More about our guests:

 

Annika is the SEO Director at Seeker Digital, a UK-based organic
performance agency. With over 7 years’ experience in technical
and on-site SEO, she heads up all SEO delivery across clients.

 

Connect with Annika here:

https://seeker.digital/

https://www.linkedin.com/in/annika-haataja/

 

 

Kineta is the founder of the School of Social with over 12 years
of experience in integrating the realms of paid, owned, and
earned social media. Her passion lies in understanding the
psychology of human interactions, delving into how people think,
feel, and act online.

 

Connect with Kineta here:

https://www.schoolofsocial.org.uk/

https://www.linkedin.com/in/kinetakelsall/

 

 

To find out more about us and the show visit
https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.

 

Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

 

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Weitere Episoden

#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock

#731 Tech SEO with Simon Lesser, Paulo Andraus, David Gossage and Beth Woodcock

1 Stunde 2 Minuten
vor 2 Jahren
#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

#730 Paid Search with Charley Brennand, Danielle Gipps, Sarah Sal and Cathryn Stormont

1 Stunde 2 Minuten
vor 2 Jahren
#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman

#729 AI with Dan Taylor, Mike Curtis, Jonjo Rowlands and Irin Rahman

1 Stunde 1 Minute
vor 2 Jahren
#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

#728 SEO Site Clinic with Claire Carlile, Tom Capper, Sally Raymer and Dave Cousin

1 Stunde 2 Minuten
vor 2 Jahren
#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

1 Stunde
vor 2 Jahren
Alle Episoden anzeigen
In Podcasts werben
Schalte jetzt Werbung in Podcasts.
Episode melden

„#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall“

Worum geht es? Danach fragen wir noch nach dem Grund.

Teilen

Mein Archiv

Deine Privatkopie der Folgen, die du nicht verlieren willst.

Podcast-Folgen verschwinden. Feeds werden auf die letzten Episoden gekürzt, Hoster räumen alte Dateien ab, Formate wechseln den Anbieter und lassen ihr Archiv zurück. Mit „Mein Archiv“ sichert podcast.de die Folgen deiner Podcasts für dich — angefangen bei den ältesten, denn die sind zuerst weg.

  • Deine gesicherten Folgen bleiben hörbar, auch wenn das Original offline geht.
  • Auch Folgen, die im heutigen Feed gar nicht mehr stehen — podcast.de kennt sie noch.
  • Herunterladen bleibt möglich, solange die Folge beim Podcaster liegt. Der zählt seine Abrufe wie bisher.
Startet bald

Sei beim Start von Mein Archiv dabei

Mein Archiv ist fast fertig. Trag dich ein, dann bekommst du eine E-Mail, sobald es losgeht – und bist von Anfang an dabei. Wir schreiben dir nur zum Start, keine Werbung, keine Weitergabe deiner Daten.

Du bekommst zuerst eine Bestätigungsmail. Abmelden geht jederzeit. Datenschutz