#715 A Deep Dive Into Branding And Thought Leadership With Annika Haataja & Kineta Kelsall

In today's episode of the Internet Marketing Podcast, our
conversation covers the interconnection between branding and
organic marketing; the role of social media in brand ownership,
and the significance of authenticity in storytelling. We also
delve into thought leadership and explore some practical ways
organisations can engage and use it to create valuable online
content. Our experts this week are Annika Haataja & Kineta
Kelsall, both SEO experts with a passion for brand driven
content. If you’re looking for practical tips on how to use
thought leadership to strengthen your brand, this episode is for
you.


In this episode:


06:30 Identifying brand gatekeepers, integrated strategy and
maintaining brand messaging consistency.


07:45 How does social media fit into brand ownership and
responsibility?


13:00 Discussing leadership and thought leadership in
organizations.


16:44 Thought leadership in business can come from anyone, not
just CEOs. Incentive programs can help boost employee advocacy.


19:22 Encouragement to explore new ideas and resources.


 


Resources mentioned in this episode:


How to build a story brand by Donald Miller


https://www2.deloitte.com


 


 


More about our guests:


 


Annika is the SEO Director at Seeker Digital, a UK-based organic
performance agency. With over 7 years’ experience in technical
and on-site SEO, she heads up all SEO delivery across clients.


 


Connect with Annika here:


https://seeker.digital/


https://www.linkedin.com/in/annika-haataja/


 


 


Kineta is the founder of the School of Social with over 12 years
of experience in integrating the realms of paid, owned, and
earned social media. Her passion lies in understanding the
psychology of human interactions, delving into how people think,
feel, and act online.


 


Connect with Kineta here:


https://www.schoolofsocial.org.uk/


https://www.linkedin.com/in/kinetakelsall/


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.