#722 How to Have More Paid Media Success with Kevin Lee and Julia Vyse

In today's episode we’re joined by special guests, Julia Vyse and
Kevin Lee, discussing the developments and advances taking place
in paid media right now. Our conversation takes in the
complexities of paid advertising; the challenges of measuring
success, and the importance of understanding the nuances of
different platforms. If you’re keen to get a better understanding
of how paid advertising can work for you, or to improve your
current campaigns, this episode is for you.


In this episode:


05:15 Why understanding KPI's and testing is crucial in paid
media.


09:03 How making confident, accurate decisions and using
short-term data to validate long-term outcomes can lead to
success.


12:50 Managing internal metrics, platform control, and budget
allocation for success with awareness campaigns.


14:17 How to drive platform use by focusing on social media
metrics and user engagement.


20:53 Balancing art and science - How to navigate the
intersection between platform data and analytics.


 


Resources mentioned in this episode:


https://www.dentsu.com/blog


www.youtube.com/@eMarketingAssociation


 


More about our guests:


 


Julia is a Digital Director and has focused on Search and
Performance Media for Enterprise-sized organizations for 16
years. These days, she focuses on optimizing inside platforms,
while ensuring that different media works in harmony rather than
in silos. Ask her about QSR, Public Sector, Luxury Travel, and
Retail.


 


Connect with Julia here:


https://www.iprospect.com/en/ca/


https://www.linkedin.com/in/juliavyse/


 


Kevin Lee is a marketing mad scientist, entrepreneur, marketing
expert, investor and cause marketing philanthropist. He is the
co-founder of full-service marketing company, Didit, and
founder of GivingForward.org, a cause marketing nonprofit that
along with its predecessor We-Care has generated millions of
dollars for nonprofits and billions for businesses.


 


Connect with Kevin here:


https://www.emarketingassociation.com/


https://www.linkedin.com/in/variousventures/


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.