#723 How to Build Authority Online with Bianca Anderson and Andy Crestodina

In today's episode we’re joined by special guests, Bianca
Anderson and Andy Crestodina. Our conversation centers around the
impact of algorithm updates on the future of content discovery;
the practical strategies for navigating this evolving digital
landscape and the importance of leveraging expertise within
content teams to enable the evolution of content discovery. If as
a business you’re looking to build your authority online, this
episode is for you.


In this episode:


07:42 Interjecting expertise - HubSpot checklist resource for
content productivity.


12:15 Reddit & Quora - trend leads to SEO changes.


17:24 Content creation shifts to AI-driven information
generation.


19:42 How focusing on middle and bottom of funnel content can
drive business KPIs.


22:14 The importance of managing stakeholder expectations for
traffic KPIs


 


 


Resources mentioned in this episode:


https://www.amsive.com/insights/author/lily-ray/


https://searchengineland.com/author/barry-schwartz


 


 


More about our guests:


 


Experienced in both in-house and agency SEO, Bianca Anderson
makes valuable contributions to driving innovation at HubSpot and
has led the creation of HubSpot's EEAT Playbook. Bianca is also
the Project Manager of the Blog Insights Report, which plays a
crucial role in influencing 90% of all published or updated blog
content.


 


Connect with Bianca here:


https://twitter.com/binksdoesseo


https://www.linkedin.com/in/bianca-anderson/


 


Andy Crestodina is the co-founder and CMO of Orbit Media, an
award-winning 50-person digital agency in Chicago. Over the past
24 years, Andy has provided digital marketing advice to 1000+
businesses. Andy has written 600+ articles on content strategy,
SEO, GA4, AI and visitor psychology.


 


Connect with Andy here:


www.orbitmedia.com


https://www.youtube.com/orbitmedia


https://www.linkedin.com/in/andycrestodina/


 


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


Hosted on Acast. See acast.com/privacy for more information.





Hosted on Acast. See acast.com/privacy for more information.