#724 Link Building with Hana Montgomery, Vince Nero, Olivia Bence and Dixon Jones

In this series of episodes, we introduce you to some of our top
experts sharing their knowledge and experience during the
brightonSEO conference. Hosted by Hana Montogomery, the panel
discussion centers around link building strategy, its
relationship with developing AI technology and the best tools and
tactics currently used by SEO pro’s. If you’re keen to learn more
about link building as part of your digital marketing strategy,
this episode is for you.


In this episode:


06:08 Why link context is crucial for search optimization.


12:59 Link building analysis - Quality vs quantity.


17:23 How internal linking enhances search engine understanding.


32:25 Proactive outreach to journalists yields 63% more replies.


42:28 Using AI - communication, outreach, and summarizing.


53:37 Paying for links – why this is a bad idea for your
strategy.


01:03:38 How analysing competition links can help determine your
strategy.


 


Resources mentioned:


https://pressbooks.com/


https://justreachout.io/


https://ifttt.com/


https://www.midjourney.com


 


 


Find out more about our panelists and connect with them
here:


 


Olivia Bence -
https://www.linkedin.com/in/olivia-bence-883260132/


Olivia has over six years of experience working in the industry
and has worked in a variety of industries at leading PR agencies
in Manchester, Olivia's passion for digital PR and innovative
tactics on how to get links really shines through.


 


Vince Nero - https://www.linkedin.com/in/vinnero/


Vince is the Director of Content Marketing at Buzzstream. He
thinks content marketers should solve for users, not just Google.
He also loves finding creative content online.


 


Dixon Jones – https://www.linkedin.com/in/dixonjones


Author of Entity SEO. CEO of InLinks. Lifetime Achievement Award
Winner.


 


To find out more about us and the show visit
https://internetmarketingpodcast.org


Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.


 


Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…


https://www.linkedin.com/in/kelvinnewman/


https://twitter.com/kelvinnewman


 


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Hosted on Acast. See acast.com/privacy for more information.