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Internet Marketing: Insider Tips and Advice for Online Marketing Podcast
#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello

#726 Ecommerce with Neha Khanna, Caleb Chatfield, Lorcan Fearon and Lucia Dello

Internet Marketing: Insider Tips and Advice for Online Marketing vor 2 Jahren

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In this series of episodes, we introduce you to some of our top
experts sharing their knowledge and experience during the
brightonSEO conference. Hosted by Neha Khanna, the panel
discussion focuses the subject of e-commerce, especially the
challenges of SEO within the industry and the strategies used to
address them. If you’re keen to learn more about SEO within the
ecommerce landscape and the KPI’s and metrics needed to measure
success, this episode is for you.

In this episode:

24:33 Why simplifying and minimizing jargon builds trust.

31:31 The full picture – monitor organic sessions for success,
but consider impact on other business areas.

34:00 Improved results for retailers - focus on average order
values and adjust marketing based on product performance.

40:00 It’s not all about traffic - Incremental testing, proof of
concept and clear SEO goals should be tied to company objectives.

50:06 Why it’s important to trust in your product and have
well-managed site.

Resources mentioned:

https://www.screamingfrog.co.uk/seo-spider/

https://cloud.google.com/generative-ai-studio

https://chatgpt.com

More about our panelists:

Neha Khanna – https://www.linkedin.com/in/nkkhanna/

Neha, a seasoned Technical Product Manager at Wayfair with a
passion for innovation, leads Gen AI and digital marketing use
cases. She's SEO/SEM expert and prolific contributor to Search
conferences, podcasts, panels and more.

Caleb Chatfield – https://www.linkedin.com/in/calebchatfield/

Caleb is a Solution Consultant for the SEO analytics and
automation software company Botify. Caleb has supported some of
the world's largest websites to maximise their organic traffic
through analysis and subsequent deployment of Botifys tools.

Lorcan Fearon –
https://www.linkedin.com/in/lorcan-fearon-1ab998168/

Lorcan is a Senior SEO Specialist & Operations Lead at the UK
arm of StudioHawk, Australia's largest SEO agency.

Lucia Dello – https://www.linkedin.com/in/luciadello/

Lucia specialises in turning complex data into meaningful
insights to optimise company strategy and operations.

To find out more about us and the show visit
https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a
comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to
feature on the podcast, or you have a guest or topic
recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

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