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Episoden
30.01.2026
1 Minute
In this episode of Power Sparx, Kristina Bodrožić-Brnić talks
with AI host Quinn about why technology acceptance is critical
for successful AI adoption in organizations, especially in SMEs.
Drawing from her research and practical workshop experience, she
explains how combining understanding, experimentation, and
reflection helps teams move from uncertainty to curiosity, build
trust in AI tools, and translate real business needs into
meaningful technological solutions. The conversation highlights
how creative and human-centered approaches can accelerate
collaboration, break down silos, and support responsible
innovation in everyday business practice.
Host: Quinn AI
Guest: Kristina Bodrožić-Brnić (Institute for Digital
Transformation and Innovation)
Useful Material:
The article "Creative AI as a Transfer Instrument for Promoting
Technology Acceptance: A Practice-Oriented Approach"
https://link.springer.com/chapter/10.1007/978-3-031-75670-2_5
Book "Kreativität und KI" (German)
https://www.digitalzentrum-zukunftskultur.de/material/kreativitaet-kuenstliche-intelligenz-7768/
Results from an Expert-Workshop (German)
https://www.digitalzentrum-zukunftskultur.de/artikel/kreativitaet-x-ki-mittelstand-marketing-forschung-14323/
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23.01.2026
1 Minute
What happens when digital transformation promises agility—but
ignores the psychology of change?
In this episode of Digital Transformation & Innovation –
Power Sparx, we explore the emotional and psychological dynamics
behind organizational transformation. Drawing on insights from
morphological psychology and the “Four Rooms of Change” model,
the conversation reveals why real transformation cannot be
achieved by mindset shifts alone—and why resistance, confusion,
and uncertainty are essential parts of change.
A focused discussion on why digitalization is never only
technical, how organizations can build true development cultures,
and what human-centered leadership means in times of constant
transformation.
Guest: Herbert Fitzek, Professor of Economic and
Cultural Psychology at BSP Business and Law School (Berlin,
Germany)
Host: Kristina Bodrožić-Brnić, Institute Manager
at the Institute for Digital Transformation and Innovation
(Berlin, Germany)
Further Reading & Resources:
The article "More Than a Question of Mindset: Psychological
Challenges of Digital Transformation"
https://link.springer.com/chapter/10.1007/978-3-031-75670-2_8
Link to the Four Rooms of Change and their organizational
barrometer
https://fourroomsofchange.com/wp-content/uploads/2018/01/individual-organizational-barometer.pdf
BSP's adaption to the German context of Digitalization from 2017.
https://www.businessschool-berlin.de/files/fcb/fcb-inhalt/Business%20and%20Law%20School/Science/201701HouseofChange-WasdigitalerWandelwirklich_bedeutet.pdf
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17.01.2026
1 Minute
What happens when digital transformation boosts productivity—but
quietly erodes job satisfaction?
In this episode of Digital Transformation &
Innovation – Power Sparx, we explore the
often-overlooked human side of digitalization. Drawing on
large-scale international research across more than 180
economies, the conversation examines why digital technologies can
make work more efficient while leaving many employees less
satisfied—and what this paradox means for leadership.
A focused discussion on why digitalization is never neutral, how
management decisions shape everyday work experiences, and why
responsible leadership means actively steering digital change
rather than letting it “just happen.”
Guest: Daniel Horgos, Professor of Economics at
BSP Business and Law School (Berlin, Germany)
Host: Kristina Bodrožić-Brnić, Institute Manager
at the Institute for Digital Transformation and Innovation
(Berlin, Germany)
Further Reading & Resources:
The Institute for Digital Transformation and Innovation
https://www.businessschool-berlin.de/science/institute-for-digital-transformation-innovation/
The article "International Perspectives on Managing
Digitalization and Job Satisfaction"
https://link.springer.com/chapter/10.1007/978-3-031-75670-2_10
The LinkedIn-Profile of our guest
https://www.linkedin.com/in/daniel-horgos-446801116/
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09.01.2026
1 Minute
What does responsible leadership really look like in everyday
decisions—especially when digital tools and AI are involved?
In the first episode of Digital Transformation & Innovation –
Power Sparx, Karoline Karl explores how ethical
reflection can move beyond good intentions and glossy labels.
Drawing on her work with the Ethics Compass, she
discusses how leaders can make values visible, create space for
reflection, and identify early risks such as bias in AI-supported
HR decisions.
A concise conversation about ethics as practice,
not posture—and why responsible leadership starts with asking the
right questions.
Guest: Karoline Karl, Senior Project Manager at the
Mittelstand-Digital Zentrum Zukunftskultur (Berlin, Germany)
Host: Kristina Bodrožić-Brnić, Institute Manager at the Institute
for Digital Transformation and Innovation (Berlin, Germany)
Further Reading & Resources:
The Institute for Digital Transformation and Innovation
https://www.businessschool-berlin.de/science/institute-for-digital-transformation-innovation/
Article "Responsible Leadership: Success Through Ethical
Action"
https://link.springer.com/chapter/10.1007/978-3-031-75670-2_4
Download of the Ethics Compass and its worksheets in German
https://www.digitalzentrum-zukunftskultur.de/material/ethik-kompass-13408/
https://www.digitalzentrum-zukunftskultur.de/material/ethik-kompass-worksheets-13403/
LinkedIn-Profile of the researcher
https://www.linkedin.com/in/karoline-karl-b29242251/
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Über diesen Podcast
Digital Transformation & Innovation – Power Sparx is a
short-form podcast by the Institute for Digital Transformation
& Innovation (IDTI) at BSP Business & Law School. The
series highlights the work of IDTI researchers and close
collaborators, including authors from the Springer Series Digital
Transformation and Innovation. In concise 15-minute episodes, the
podcast translates academic insight into practical,
interdisciplinary perspectives for organizations navigating digital
change. Topics include artificial intelligence, innovation
management, leadership, digital ethics, psychology of change, new
work, education–business collaboration, and human-centered digital
transformation, with a particular focus on relevance for small and
medium-sized enterprises (SMEs). Each episode follows a clear and
consistent structure: - a brief introduction to the topic and
guest, - three focused questions grounded in research and practice,
- and a closing reflection connecting insight with application.
Power Sparx stands for clarity, interdisciplinarity, and
applicability—linking research, education, and real-world
transformation through dialogue.
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