04 - Creative AI: Opening Minds to Technology

In this episode of Power Sparx, Kristina Bodrožić-Brnić talks
with AI host Quinn about why technology acceptance is critical
for successful AI adoption in organizations, especially in SMEs.
Drawing from her research and practical workshop experience, she
explains how combining understanding, experimentation, and
reflection helps teams move from uncertainty to curiosity, build
trust in AI tools, and translate real business needs into
meaningful technological solutions. The conversation highlights
how creative and human-centered approaches can accelerate
collaboration, break down silos, and support responsible
innovation in everyday business practice.


Host: Quinn AI


Guest: Kristina Bodrožić-Brnić (Institute for Digital
Transformation and Innovation)


Useful Material:


The article "Creative AI as a Transfer Instrument for Promoting
Technology Acceptance: A Practice-Oriented Approach"


https://link.springer.com/chapter/10.1007/978-3-031-75670-2_5


Book "Kreativität und KI" (German)


https://www.digitalzentrum-zukunftskultur.de/material/kreativitaet-kuenstliche-intelligenz-7768/


Results from an Expert-Workshop (German)


https://www.digitalzentrum-zukunftskultur.de/artikel/kreativitaet-x-ki-mittelstand-marketing-forschung-14323/