03 - More Than a Question of Mindset: Psychological Challenges of Digital Transformation

What happens when digital transformation promises agility—but
ignores the psychology of change?


In this episode of Digital Transformation & Innovation –
Power Sparx, we explore the emotional and psychological dynamics
behind organizational transformation. Drawing on insights from
morphological psychology and the “Four Rooms of Change” model,
the conversation reveals why real transformation cannot be
achieved by mindset shifts alone—and why resistance, confusion,
and uncertainty are essential parts of change.


A focused discussion on why digitalization is never only
technical, how organizations can build true development cultures,
and what human-centered leadership means in times of constant
transformation.


Guest: Herbert Fitzek, Professor of Economic and
Cultural Psychology at BSP Business and Law School (Berlin,
Germany)


Host: Kristina Bodrožić-Brnić, Institute Manager
at the Institute for Digital Transformation and Innovation
(Berlin, Germany)


Further Reading & Resources:


The article "More Than a Question of Mindset: Psychological
Challenges of Digital Transformation"


https://link.springer.com/chapter/10.1007/978-3-031-75670-2_8


Link to the Four Rooms of Change and their organizational
barrometer


https://fourroomsofchange.com/wp-content/uploads/2018/01/individual-organizational-barometer.pdf


BSP's adaption to the German context of Digitalization from 2017.


https://www.businessschool-berlin.de/files/fcb/fcb-inhalt/Business%20and%20Law%20School/Science/201701HouseofChange-WasdigitalerWandelwirklich_bedeutet.pdf