The Real Reason Your Brand Isn’t Growing with Mark Lester

Order my new book Habits of High Performers here
- www.thehabitbook.com 





What if your brand’s real growth lever isn’t features but
happiness?





In this episode of Lead on Purpose, I sit down with Mark,
co-founder of Squint Consulting, to unpack why we are living
through an unhappiness crisis and how the smartest brands grow by
deliberately creating happier customers and happier teams. We
explore the simple model behind happy brands and how it reshapes
products, pricing, and culture.





We cover:





• The unhappiness trend Gallup is tracking and why it now drives
consumer choice
 • A practical model of memories, behaviours, and beliefs
that sparks growth
 • How Olipop moved from sparkling tonic to soda and
unlocked a huge valuation
 • Why execution beats slogans, with lessons from Happy
Meals, Nike, and Chipotle
 • Turning choice into joy, from Netflix browsing to service
design people love
 • Building a high trust, low meeting culture that lifts
performance and morale
 • The danger of trend hopping and how to return to brand
fundamentals that last
 • Personal creativity habits that widen focus, including
walks, mind wandering, and sauna





You will walk away with practical ways to design happier
experiences, raise perceived value, and build a culture where
great thinking thrives and growth follows.





Learn more about Squint Consulting here -
https://squintconsulting.com/about/

Connect with Mark on LinkedIn here -
https://www.linkedin.com/in/lestermarky/?originalSubdomain=nl


If you’re interested in having me deliver a keynote or
workshop for your team contact Caroline at
caroline@jjlaughlin.com






Website: https://www.jjlaughlin.com YouTube:
https://www.youtube.com/channel/UC6GETJbxpgulYcYc6QAKLHA
Facebook: https://www.facebook.com/JamesLaughlinOfficial
Instagram: https://www.instagram.com/jameslaughlinofficial/ Apple
Podcast:
https://podcasts.apple.com/nz/podcast/life-on-purpose-with-james-laughlin/id1547874035
Spotify:
https://open.spotify.com/show/3WBElxcvhCHtJWBac3nOlF?si=hotcGzHVRACeAx4GvybVOQ
LinkedIn: https://www.linkedin.com/in/jameslaughlincoaching/





James Laughlin is a High Performance Leadership Coach, Former
7-Time World Champion, Host of the Lead On Purpose Podcast and an
Executive Coach to high performers and leaders. James is based in
Christchurch, New Zealand.


Send me a personal text message


- If you're interested in booking me for a keynote or workshop,
contact Caroline at caroline@jjlaughlin.com


Support the show