Episode 02: David Raab, Founder and CEO of The CDP Institute Tells us why CDPs are Essential to Sales

David Raab, founder and CEO of the Customer Data Platform
Institute, a vendor-neutral organization that educates marketing
and sales teams about customer data joins us to discuss the
importance of CDPs in Sales. 


In this episode, we cover:


How and why Sales teams should manage or own the use of the
organization CDP

How CDPS help reduce friction between Marketing and Sales

Tips on how Sales teams can use CDPs to drive Account-based
selling

How Sales teams can use CDPs to accelerate business revenue