Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly

In this episode of the SalesStar Podcast - we welcomed Rachel
Sherriff , Chief Customer Officer at Recurly to chat about the
various customer service and success protocols that modern B2B
SaaS teams should keep top of mind in 2025 and beyond:





Key topics covered:


What drives customer and success experiences?

How can B2B teams use AI effectively to drive impact

The impact of GenAI on sales and marketing