Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove

In this episode of the SalesStar Podcast by
SalesTechStar we had Rony Vexelman, VP Marketing
at Optimove chat about the evolving martech and
marketing ecosystem:





Key topics covered:






The use of AI in martech and modern marketing

The changing marketing and sales cycle in B2B SaaS

Generative AI in salestech and martech