Episode 06: Michael Brenner, CEO of Marketing Insider Group Shares Content Marketing Tactics to Enable Sales Teams

Globally-recognized keynote speaker on leadership, culture, and
marketing - Michael Brenner joins us in this episode to share
some interesting tricks and tactics that can help Sales teams
capitalize on content to achieve their goals.


In this episode, we cover:


Top content marketing and content development tricks &
best practices for a typical Sales outreach / or Sales
prospecting cadence

Biggest lags in Sales when it comes to prospecting/cold
calling sales strategies and how B2B Sales teams can
enhance/optimize their sales content or copy to help close more
deals

Michael's top sales and sales tech predictions for the year!

Tips on enhancing the overall Customer Experience with
content

Why Sales teams and leaders should be more involved in
content development (given that the popular method is for
Marketing to work on Content assets within organizations)