Episode 08: David Lewis, Founder & CEO of DemandGen International Explores the Changing Role of the B2B Salesperson While Sharing Innovative Sales techniques to help you Boost your Sales

Martech thought-leader and inspiring sales leader David Lewis
joins us in this episode of the SalesStar podcast to share his
insights and tips on the evolving sales and salestech
marketplace. 


David is the Founder &
CEO of DemandGen International
and host of the DemandGen Radio.


Key Topics Covered in the Episode:


How the core basics in marketing and sales will always remain
the same despite innovations in martech and salestech

Common problems facing marketing and sales teams today, vis a
vis lags in their overall process and strategy

How today’s sales person needs to be more of an innovator in
order to get their prospect’s attention. 

Tips by David for sales reps do to get their prospect's
attention faster

The top 5 things every sales rep should do before they get on
their first cold call!