Episode 18: Rob Sharland, Global Sales Head at Audiens Discusses Business Tips for the Ongoing Covid-19 Pandemic

It’s a trying time for the world at large, given the extent of
damage Covid-19 is causing on homes, families and economies. But
as they say, the show must go on! In this episode, Rob Sharland,
Global Sales Vice President of Audiens, a Customer Data Platform
joins us to discuss:


Biggest technology-sales challenges faced in the industry!

How Marketing and Sales has evolved over the years

How CDPs enable better optimization of processes for
Marketing and Sales

How leading marketing and sales teams use their
martech/salestech to improve their outreach

Why CDPs should be part of a typical martech/salestech stack?

Best ways for tech sales teams to be creative in ensuring a
better overall customer experience?

Additional tips/thoughts given the ongoing global coronavirus
pandemic – tips for businesses and teams struggling to work
through the uncertainty01