Episode 24: A MarTech and SalesTech Conversation with Julian Baring, General Manager, Americas of Adform

In this episode of the SalesStar podcast, we have Julian Baring,
General Manager, of the Americas region for Adform a global
digital media advertising technology company joining us. 


Key topics discussed:


Challenges being faced because of the Covid-19 impact in
SaaS/B2B 

Innovative ways for sales teams to cut through the noise to
create impact with prospects faster

Challenges that most sales teams face in spite of having
access to sales technologies of various kinds

Tips to help shorten overall sales prospecting time

Tips to get through the trying times caused by the effects of
the Covid-19 pandemic