Episode 25: Michael McLaren, Global CEO, B2B Group at Merkle Discusses Business Challenges and Tips for Sales and Marketing to Tide Over Covid-19

On this episode of the SalesStar podcast we have Michael
McLaren, Global CEO – B2B Group at Merkle a tech enabled
global performance marketing agency as our guest.


Key topics discussed:


Evolutions in martech and salestech

Building impactful customer relationships

Evolving skills needed by marketing and sales

The right parameters to keep in mind when choosing a martech
or salestech stack

Business continuity tips to tide over Covid-19

Remote work collaboration tips