Episode 36: The Impact of Covid19 on Marketing and Sales: with Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud

Nigel Cullington, VP of Marketing for the Upland Enterprise Sales
& Marketing Cloud, a leader in enterprise work management
software joins us in this episode of the SalesStar podcast to
share some thoughts from his journey in martech and tech
marketing so far and to talk about innovative tricks to help tide
over these challenging times.


Key topics covered:


Learnings from pivoting / making changes to overall processes
during the Covid19 lockdowns

How marketing and sales is evolving due to the Covid19
pandemic

What sales teams can do to drive results faster during this
downtime