Episode 56: Optimizing Pricing and Positioning in B2B with Pete Eppele, SVP Products & Science at Zilliant

Pete Eppele, Senior Vice President of Products &
Science at Zilliant, a B2B Pricing and Sales Solution
Provider joined this episode of the SalesStar podcast. In this
short QnA, Pete spoke about some interesting tips and thoughts on
optimizing pricing and positioning in B2B:


Key topics covered:


Misalignments in B2B pricing strategy

Sales performance impacts during the pandemic: changes to
processes

Game changing technologies to watch out for in sales