Episode 58: Evaluating the Changing Role of Today’s B2B Chief Revenue Officer with Tim Lambert, CRO at Openprise

Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform
that helps automate manual processes takes us through the
changing priorities in sales, marketing and revenue generation in
this episode:


Key topics covered:


The role of the B2B CRO and it's evolution 

Tips and best practices for CROs in 2020/2021

Basic fundamentals for marketing and sales and revenue teams
to keep in mind

Inter-team alignment trends and tips