Episode 60: Overcoming Customer-facing Challenges, with Tips for 2021: Kenneth Peterson, President of Customer Experience at QuestionPro

Kenneth (Ken) Peterson, President of Customer Experience
at QuestionPro an online survey software provider joined
us in this chat to take us through his experience in 2020 leading
customer success initiatives through a pandemic while sharing key
tips on enhancing the B2B customer experience in this new normal:


Key Topics Covered:


Evolving sales and marketing models in B2B

Important aspects of a strong CX in B2B today

Learnings from leading brands in tech

Technologies / tools that sales and marketing should focus on
more