Episode 62: Exploring the Rise of Intent Data in B2B with John Steinert, CMO at TechTarget

John Steinert, CMO at TechTarget, a purchase
intent-driven marketing and sales provider that delivers deep
business impact for enterprise technology companies joined us in
this episode of the SalesStar Podcast to share a few thoughts on
the changing dynamics in B2B sales through 2020 and the impact of
intent data in today’s marketplace.


Key topics covered:


Sales and marketing in the extended new normal

Intent data and how it helps funnel better sales / marketing
opportunities

Best practices for improved ABM and Go-to market success