Episode 63: Martech – Salestech: A growing connect - with Scott Brinker, VP, Platform Ecosystem at HubSpot

We had a very special guest in this episode of the SalesStar
Podcast – martech thought expert (or should we say the father of
martech?) Scott Brinker joined us to share his
thoughts on the key trends that are set to reshape the face of
martech and salestech.


Key topics covered:


As the martech – salestech landscape evolves to meet changing
business needs, how are innovators focusing on creating more
centralized systems?

Biggest challenges when teams try to scale results out output
with the tech stack in marketing and sales

Balancing creativity and tech use / implementation in sales
and marketing

Top predictions for martech and salestech for the
near-future!