Episode 66: Sales Engagement and Tech Marketing Learnings with Kristin Hersant, VP, Marketing at Groove

Kristin Hersant, VP of Marketing at Groove, a
sales engagement platform for enterprises using Salesforce joined
us in this episode of the SalesStar Podcast to share a few of her
observations and tips to address B2B sales and marketing
challenges.


Key topics covered:


The state of marketing in the B2B and tech marketplace

Common challenges business leaders face in B2B today;
creative solutions to help alleviate the most common ones

Sales and marketing priorities for 2021