Episode 68: Podcasts for B2B Sales and Marketing Teams: Top Tips with Zachary Ballenger, Co-founder, Sales & GTM at Casted

Zachary Ballenger, co-founder, of
Casted a marketing platform built around brand
podcasts joined as our guest in this episode of the SalesStar
podcast to talk about best practices that can drive better
podcasting techniques:


Key topics covered:


How B2B tech marketing and sales teams optimize their
podcasting strategies today 

Innovative podcasts and their must-watch techniques

Tips for tech teams starting out with podcasting as a new
lead generation or prospecting channel

A few technologies to invest in, for a better podcasting
experience!