Episode 73: Tips to Double Marketing ROI with Latane Conant, Chief Marketing Officer, 6sense

It was exciting to have Latane Conant, CMO of
leading ABM platform 6sense as a special guest
in this 73rd episode of the SalesStar Podcast! Latane had a chat
with us to share key learnings from her marketing experiences
during the (still ongoing!) pandemic of 2020 while talking about
innovative ways for marketers to improve ROI in 2021:


Key topics covered:


6sense's marketing experience and learnings through 2020

The importance of revisiting core marketing strategies and
fundamentals today

How CMOs can drive help sales alignment and overall business
outcomes