Episode 96: B2B Sales Intelligence Trends and Best Practices with James Isilay, CEO at Cognism

James Isilay, CEO at Cognism, one of the world's
leading sales intelligence platforms shared a few top data and
intelligence trends consuming B2B sales in this episode of the
SalesStar Podcast (powered by
SalesTechStar.com!).


Key topics covered:


Top business and sales intelligence trends of today that are
changing the game for global sales teams

Enhancing overall sales strategies and sales processes with
better sales intelligence

What should sales people be keeping in mind to ensure they
don’t suffer from lags like disparate data or the inability to
draw the right insights and processes from their sales
intelligence