Episode 97: B2B Marketing Trends and the Changing Face of the B2B CMO: with Dave Dabbah, CMO, CleverTap

Dave Dabbah, CMO at CleverTap, an AI-powered
customer engagement and retention platform that enables
businesses to drive better customer retention was our guest in
this episode of the SalesStar Podcast powered by
SalesTechStar.com; Dave shared a few thoughts on the evolving
role of the CMO and the biggest trends in B2B marketing today:


Key topics covered:


Evolution of B2B marketing teams and the office of the CMO

Long-term changes in B2B marketing set in motion because of
the long-drawn Covid-19 pandemic!

What makes marketing more performance-driven?