Episode 98: Intent Data is Crucial to B2B Sales and Marketing: with Mike Burton, Co-Founder & SVP Data Sales, Bombora

Mike Burton, Co-Founder & SVP Data Sales, at
Bombora, a leading provider of Intent data for B2B sales
and marketing teams shared a few observations surrounding the
growing importance of intent data in B2B sales and marketing
today:


Key topics covered:


Key observations surrounding the use of intent data in B2B
sales and B2B marketing

Why B2B sales and marketing need to bank on behavioral
insights today

Changing data trends in business-to-business today

The future of martech and salestech