Episode 102: B2B Marketing and MarTech Learnings with Michelle Lisowski, Global Director, B2B Marketing at Uber

Michelle Lisowski, Global Director, B2B Marketing at
Uber, a global innovator known best for its ride hailing
and delivery services is here to share a few observations and
trends on what it takes to drive marketing success in an evolving
marketplace;


Key topics covered:


What helps drive better marketing and martech collaboration?

Must-have qualities for B2B marketers

Martech suggestions and optimization tips

The future of B2B marketing and martech