Episode 114: Marketing Do’s and Don’ts with Chris McLaughlin, Chief Marketing Officer at LumApps

Chris McLaughlin, Chief Marketing Officer at
LumApps chats about the biggest CMO trends and practices
that need to be followed to enable better marketing output
through 2022 in this episode of The SalesStar
Podcast


Key topics covered


Typical B2B CMO best practices and challenges 

Optimization trends and tips that drive better internal
marketing practices

The future of B2B marketing and martech